They might also be taking ‘inventory-share’ on the advertising hoardings at the game on screen, or having their logo on the shirt of the football club playing in the game you’ve perhaps tuned in for. All in all, they have most options pretty well covered. Those betting and gaming operators might be the title sponsor sport365.ro of the event itself, advertising during the commercial breaks of the programme you’re watching or sponsoring the so-called ‘bumpers’ leading into those commercial breaks.